Who did the audience know that the studio would romanticize the days when they created sequels to hit songs? Made by Warner Bros. A deadly weaponit was a hit, so they made it Lethal Weapon 2and when it turns out, Malter (Danny Glover) wasn’t too old for this shit, WB Lethal Weapon 3 And so on.
Today, the sequel is not enough for studios who want to further develop their IP. If you’re going to do a sequel, it may be that the filmmakers need to be a legacy quell that pairs favorites like new characters The Force awakensthis is how we get a movie like Ghostbusters: After Death, Scream 5and Blade Runner 2049.
Spin-offs, first part, spin-offs are also required Also The first part such as Solo: Star Wars Story Or TV series Dune: Prophecy. When companies are looking at a billion-dollar franchise Star Wars Or James Bond, they’re no longer “Oh, people like to watch these movies, so they’ll make more movies.” They try to bolster production of brand expansions, as they assume that demand will far exceed only sequels.
One of the people responsible for creating this trend is award-winning producer Kathleen Kennedy, president of Lucasfilm. Her tenure included a massive revitalization of Star Wars A hit movie like a brand under Disney The Force awakens, Rogue Oneand The Last Jedi Like the popular shows The Mandalorian.
However, the response spiraled outward in terms of the kind of story that can be obtained from the franchise and studio, enriching the streaming platform with spinoffs. There’s nothing more Star Wars It has become a more cultural wallpaper than it is now. Obi-Wan Kenobi and Ahsoka.
Recently, Amazon took the reins of the James Bond franchise from the Broccoli family, originally spent billions on obtaining MGM, then fired billions more to gain creative control of 007. Goldeneye 007 For Nintendo 64 or Animation Series James Bond Jr.The next stage of the character can mirror Disney’s approach Star Wars And every few years it expands the output much more than one movie.
Instead of looking Star Wars As a story of attention on audience retention in the face of an unforgiving brand expansion, Amazon may decide to advance a bunch of series focused on supporting Bond characters, whether or not their audience is truly interested in these numbers.
From a company’s perspective, this is a successful approach. Disney spent $4 billion to acquire Lucasfilm, and in 2024 the studio claimed that Lucasfilm had created $12 billion worth of value in just 12 years. more Star Wars Whether it’s something Disney makes, a Grog toy or a new theme park attraction based on the sequel trilogy, it creates more revenue streams.
Some fans may be whimsical after seeing these expansions and thinking about many of the things they love. This may work well – take Disney+ Andorit doesn’t really matter in itself as much as creating a tense political thriller and setting it up Star Wars universe.
unfortunately, Andor Proves exceptions over rules: Instead of inventive new explorations, the majority of the new Star Wars The story is a diluted story that makes these worlds smaller and more isolated, and receptions to these shows are mixed at best.
Star Wars: Skeleton Crew (Disney+)
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