Liu Xing ‘s ‘Say My Name’ leads HKIFF Industry winners, first animation showcase reveals victor

Say my namethe upcoming Chinahon Kong romantic drama won three awards at the Hkiff Industry Project Market Awards.

Marking the directorial debut feature of Liu Xing, Say my name He won the WIP Award for $12,800 (hk $100,000). The White Light Post Production Award offers a service worth $15,000. And the opportunity to attend Cannes Multi calls for further support.

The story centers around a girl who pretends to be an exchange student and begins a relationship with a wealthy boy. Yoyo Tse, Jack Tan and Cai Jie are cast in key roles. The project’s producer is famous cinematographer Ryu Yue, who won the Technology Award at Cannes and received an Oscar nomination for Zhang Yimou’s work in the 1995 crime drama Shanghai Triad. He instructed again Mr. ZhaoHe won the Golden Leopard at Locarno in 1998.

Scroll down for the full list of winners

The 24 awards worth approximately $250,000 (HK 195 million) were distributed at the 2nd Hkiff Industry Project Market held in Hong Kong today (March 19th). A total of 48 titles are considered, with 25 under development projects (IDP), 15 under progress (WIP), 6 animation projects and 2 from two Indonesian Film Week.

The toes were seen in the first animation showcase A powerful adventure Win the Skyfilm Animation Award and win a prize of $12,800 (HK$100,000). Taiwan-Honko Malaysian action comedy follows the adventures of grasshoppers, spiders and butterflies. Mark the latest from the toes of the Hong Kong Director. My life as a Macdal He won the Best Films at Annecy in 2003.

Furthermore, the winner of the animation was by Li Jiajia. Minwhich scoops up the Aimmin Potential Award, worth $12,800 (100,000 hk). The drama is an executive produced by Liu Jian, director of the Berlin 2023 competition title, focusing on a middle-aged woman who considers her life in a mediocre marriage. Art College 1994.

Additional winners included Japanese dramas yellowProduced by Cannes Palme de or won filmmaker Hirokazu Kore Eda (Shoplifter, Monster). The title, which won the White Light Post Production Award for a project under development, tells the story of a man suffering from guilt after causing the death of his best friend in a car accident. It is overseen by Koleda and Yamaura, who has worked as assistant director.

The Hkiff Industry Office has also revealed that it has partnered with Metamedia Group to launch an Asian Short Film Fund. It aims to “lending financial and developmental support from Asian filmmakers to outstanding short film projects.”

Three or more selected projects will each receive cash awards of up to $35,000, along with mentorship from established Asian filmmakers in script development, production and international distribution. More details are scheduled for May.

Hkiff Industry Project Market Awards 2025 winners

IDP Award (HK):Waves under the seadir. Jang Si-young

IDP Award (non-HK): I pray to the south in the west (Looking), director. Abraham is also called

WIP Award (HK): Say my namedir

WIP Award (non-HK): Her first taste (China), dir

HAF X CNC Award: My door stranger (hk-china), dir

Red Sea Fund Award (IDP): Besik. Return home (Taj-Kaz). Iskandar Usmanov

Red Sea Fund Award (WIP):  Name and hair (China), dir

Sky Animation Award: A powerful adventure (Tai-hk-malay), dir

Maxtimes Pictures Award: Innocent flesh (China), dihan

Aimmedia Potential Award: Min (China), D-Asia

Taipei Film Committee Award: Indigo Boy (Thailand), dir. Bill bill

Fonte Prize:The dead tide (Murray), dir. Buttbin Chi

Aputure Award:My door stranger (hk-china), dir

HCG Award:Sawler (s kor-us), dir. Hee Young Pyun and Jiajun ‘Oscar’ Zhang

PICA PICA MEDIA Post Production Award:Women make (Just set set). How can I get mad at the off

White Light Post Production Award (IDP): yellow (Japan), dir. Miyoyamaura

White Light Post Production Award (WIP): Say my name (China HK), dir. liu xing

Network of Asian Fantastic Film (NAFF) Award:2181 Overture (China – Kang), Prince

Udin Focus Asia Award: Sawler (s kor-us), dir. Hee Young Pyun and Jiajun ‘Oscar’ Zhang

HAF goes to the Cannes program