meanwhile Brooks Koepka Zero of Augusta National, his wife, Jena Sims, is celebrating Masters Week in her own way – in bikini and greens!
The 36-year-old Sports Illustrated swimsuit model turned her head this week as she shared a flirty new set of golf-themed bikini snaps from a playful putting session. Adorned with bright sneakers and the latest style of her own swimsuit line, Sims has proven that she is not just supporting her husband during the biggest week of golf. She’s stealing the show.
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Jena Sims bikini was made for the back nine
The Sims will be on Instagram on Tuesday, April 8th to promote the gift of Masters Swim Capsules (a collaboration with swimwear brand Lainsnow) and provide fans with the opportunity to win an entire collection and a pop-stroke gift card. Naturally, she modeled the product herself and rocked a black bikini with a vibrant golf tee printed there as she placed it on a mini golf course.
The cheeky “tee the tea” bikini, paired with neon green sneakers, was the center of her theme look. In one video, she kneeled and tapped the ball into the hole with a putter, then laughed as she raised her arms to celebrate. The playful spirit was barely consistent with her swimsuit. It’s both a style statement and a nod to a home life that loves golf.
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From bikini greens to business queens
The capsules feature multiple styles beyond bikini, including a striped set with pink piping and a swimming golf dress known as the “Jena Jupiter.” Designed to withstand summer heat and active outings, the dress comes with cutouts and playful prints, making it perfect for everything from driving ranges to poolside lounges.
This latest drop is far from the Sims’ first foray into fashion. In addition to working with One-Ohn’s swimsuits and collaboration with Steve Madden on the golf shoe line, Sims is also an investor in Dibbs Beauty, showing both the talent of both style and entrepreneurs.
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There’s a star in Si swimsuits
The rise of the Sims fashion world was overcharged in 2024 when she won her place as a swimsuit rookie in sports illustration after winning the magazine’s swimming search competition. It wasn’t a one-night success – Sims applied three times before securing her dream gig.
Her debut was iconic. At eight months pregnant, Sims broke through the SI runway in Miami, showing the world that maternal and modeling can coexist vigorously. A few weeks later, she and Koepka welcomed their son’s crew on July 27, 2023.
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Now she’s back more. The Georgia native recently shot her second SI feature in Bermuda, posing in a stunning Andy Bugs bracelet top bikini that left fans and fashion editors out of breath. Sims’ confident poses and sculpted frames, photographed by Ben Watts, confirmed that she was in Modeling Prime.
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Balancing motherhood, modeling and mastery
Despite the packed schedule, the Sims shows no signs of slowing down. Her behind the scenes huffs include everything from her 4am alarm to pumping breast milk, to squeezing it in early morning workouts before filming. In a 2024 SI interview, Sims said at this moment he was waiting for “the whole life.”
“I feel like it’s exactly where I need to be,” she told the magazine. “This is the beginning of such a huge new chapter.”
This is a bikini, birdies and balancing chapter, and Jena Sims has acquired her own place in the spotlight, just as Brooks Koepka aims for another green jacket.
Bikini baby looking at the ball
Whether she launches a swimsuit or supports her husband, Sims writes her own story. A perfect mix of grams, grits and golf. Her Masters-inspired filming is more than just a marketing move. It is a celebration of confidence, motherhood and chasing your dreams in style.